Rebooting Britain - 10 solutions

The fourth one -Reduce the national debt

There is always a budget deficit in the United Kingdom's Economy.Which is because the UK usually buy imports more than the exports they sale.And also they have a lot national debts maybe .So the organisation for Economic Co-operation and Development estimates that the UK national deficit will rise to 14 per cent in 2010 and it will become the highest in the western world .

And the UK decide to reduce the national debt.Cause they notice that if the scale of the debt burden will cause interest rates on government bonds to rise and making long-term inflation likely .And that will lead to many problems for example the pensions and savings may suffer unless the government raises taxes and makes big cuts in public spending .

So this is a quite serious problem .Then how can Britain reduce the national debt and to reduce the deficit? Maybe buy less imports and sell more exports is a good way.And they should do a financial plan for the UK.And really try to borrow less debt.But which means that money are there in the economy may be less.So if the government do not have enough money to spend the situation can be worse .SO still they will charge higher taxes and reduce the government spending etc.

Therefore the government really need to consider about how to deal with the national debt.

Question 2 of the case study

The corporate objectives of Sainsbury are try to increase their profit and to have more customers.

So it is clear that great food and fair prices ,growing supermarket space,active property management and so on they all can help .Then let's set the great food at fair prices at an example .People always want to buy high quality goods especially food .So if the food that we sell is very high quality it helps us to improve our reputation .And hopefully the sales will increase as well.And the fair price which means that the price is good for every levels people no matter are they rich or poor they can all have the good quality food .that's really help to improve our living stander and the ranges of customers will be wider .Therefore the amount of customers will increase which helps the Sainsbury achieve their corporate objective to get more customers .

But is that fair price means very cheap? So will us lose our profit in order to keep the price low.And if it is too cheap people (especially rich people )may think the quality is suffer.But still it is a good way to go I suppose .

And the plan of "channel growth through online and convenience expansion" is good as well.Because the market will be expend after that .And people will become more easy to buy things from the Sainsbury.So it Will has much better reputation.So the sales revenue may increase then the profit may also increase.

Another important thing is reduce the cost of course .We can try to reduce cost by reduce the labour cost and choose the good location but cheaper.And try to divide the big supermarket in to several little convenience shops i am not mean all I mean some just divide some big supermarket.Because then we do not need to offer the space for car park.Which could reduce our cost.

The Extra work

Economics is social science ,a study of people in society and how they interact with each other .Is it possible to use a scientific approach effectively in a subject that deals with human beings?


While actually I not very sure what is that asking about.But I think the answer should be "yes it is possible."

HEHEHEHEEEEEE~ someone tell me what should I answer for this question?...

Rebooting Britain - 10 solutions

The third one -End Britain's oil addiction

As we know oil is one of the scarce resource are there in the world .So using more and more oil is already become a serious problem for the world . And there are conflicts happens very often in the Middle East it is always because the oil dependency. So don't need I to say how important oil is cause everyone knows it !

And with our increasingly technologies the amount of oil that be used is also increasing. But we know that use oil too much won't give us any good results .For example cars use the petrol and then produce pollution that's a negative effect in our society .So Some people think about to invent electric cars to save the resource and create a green job .That is the main idea of the solution .

Of course it needs a huge amount money to get this done . Its need thousands millions pounds I suppose .And this is just a part of make a country going without oil.So in my own view it is too difficult to do. And the opportunity cost can be everything for example the government will spend less money on health care . And also now the price of oil already quite high that could reduce some of the demand .And I the other option is use the big amount money to do with the result after using oil.For example try to deal with the pollution.

I am believe that stopping use oil is a good thing .But we cant live without oil .We eat oil and we use it in every where.But the electric cars is a good idea and it is a huge process as well .The government have to spend lots of money .And they may find more problems than now they have .

So I think the best way is we do not waste the scarcity resource ! But really be serious if one day we don't have enough oil to be use that's may be the only option to continue our lives.

Rebooting Britain - 10 solutions

The second one ： revive the export economy


In the economy down turn.the prospects for Britain is to have more injection for the economy~ So what including in injection ? EXPORT ,INVESTMENT and GOVERNMENT SPENDING! So if there are more injection in the economy which is also means there are more money is coming into our economy.Which is a good thing to have .Therefore the idea of Krugman is let Britain to go back to produce manufactured goods and to sale more export to other countries to boost the economy in Britain. Yes this is a good idea actually say if Britain start to do the manufactured good is snot only can help to get more income and more GDP but also will reduce the import from other countries .That's can save a lot of money~

But the problem is,Is Britain really good at producing manufactured goods? For example China must be much cheaper to produce that kind of things because the low labour cost .But not in Britain.And if they start to produce the good now a lots of new firms need to be started up.And of course the government have to give subsidies to the factories .Although it is a injection but it still need to be consider very carefully by the government.And there will be many opportunity cost of doing this .And then continuing saying of the product to be produced in Britain.The price will be expensive to export I suppose ! As I said because the labour land and resource cost is maybe much high .

So what am I trying to say is if Britain start to produce the manufacture things it certainly could reduce the amount of the import but is not means that the export will increase as well.

marketing plan about the lapdesk

Because of Wendy drop business studies . So I have to do her job now !! Thanks Wendy~!!! Okay anyway~

The marketing plan :

If we have 25ooo pounds ,Firstly we should spend a lot about marketing for advertise our proudcts such as TV advertisement or....Though by segmenting the market in lifestyle ,it is believed that the students would be our main group of consumer since there are always not really enough writing space in the lecture and they are only ones who need to take notes everyday .However I don't really think most of them are willing to purchase the lapdesk according to their income but it will be totally different if we sell to their schools it will become an USP.so this is a good way make our price cheaper and sale more products.And in addition we could try to re-design our product maybe to combine the product to one for laptop .That may be a good idea and it will expand our market.So obviously that need some cost.

To sum up a big proportion of the 25000pounds will be used to identify anticipate and satisfy our targeted customers .

uhhhhhhhhhh... that is enough I think .

The works about lapdesk

My part of work was to analyse the competitors of this product.

So as I researched there are plenty of products named "lapdesk" exist in the market.Therefore if we consider the development of this product we have to think about the competitors are there in the market .To see if our product is unique or not .So let me just give an example of a product to compare with this "unique lapdesk business & leisure folder".

First i will tell the advantages of this lapdesk ,it is easy to use and can easy to provide a right angle to write that is really a good idea and also as folder some paper and pens can be put in of course .And I don't think it is heavy. That's the function of this product it is simple but quite useful for a lot situations .Then I want to talk about the design of this product, as we see the picture we could know it is all blank ,I mean if a group of people use it and give some label on it(for example EF School)is also a good way to advertise.And about the pricing of it ,if you buy more the price will be cheaper.
And some disadvantages here as well. I think the price for it is really high and it may update by high technology soon I mean people will use laptop maybe instead of handwriting.

So let's see another product which called lapdesk but it is do with the laptop .may be more people will think it is more useful for us .Anyway there are the advantages of them. Laptop is very widely used in our lives.So the product about laptop may have more market.This product I'm going to introduce is made by plastic so it is very light to carry and it is not big .As we know the laptop always provide heat so this product it is to help about reduce the heat. That is a quite useful function.And it has many angles as well which means can make people comfortable as well .And the price is much cheaper than that one .
But the disadvantages are it is just can be used for laptop .we can not use it to write .And the design of it is not as nice as the last one .

While ~ actualy I think they all have the same idea but may be different purpose.So which product is better that is really depends on who will use it! But if ask me to choose one I will think about the one for laptop using~